The Passport to Britannia Membership Scheme

The British Monarchist Society’s “Passport to Britannia” has been carefully constructed to bring you the best of Britain wrapped into your membership. Teaming with our partner, The New West End Company, the British Monarchists Society brings its members a new and improved way of accessing exclusive West End benefits, discounts, offers, savings, and exclusive deals from the most exclusive names in West End retail, all from the palm of your hand!

Teaming up with the New West End Company, BMS members are able to have exclusive access to the highly coveted and sought after loyalty app has launched the first ever West End wide loyalty app, The West End ClubThis highly anticipated membership perk platform, is available on Apple and Android devices, is packed full of special offers across fashion, dining and leisure, and features slick GPS redemption technology – however only BMS members have exclusive access to this through a wide range of membership levels. The New West End Club is only available exclusively to BMS members through the Society’s status as a local businesses in the heart of Westminster.  Always innovating and employing the latest technologies, The British Monarchist Society has partnered with The West End Club, formerly the Regent Street Association, to bring you a membership scheme unlike any other.  As a member of the BMS, your membership of the West End Club will be tailored to your specific interests through your own membership portal and dashboard where your electronic West End Club membership card will always be with you and at your fingertips allowing you to enjoy:

  • Exclusive discounts to the biggest brands in the West End
  • Access to exclusive events
  • Generous freebie giveaways 
  • Regular updates with the latest activity

With hundreds of hotels, restaurants, shops and attractions at your disposal, in addition to our list of quality affiliates, The British Monarchists Society and the West End Club bring you a highly exclusive members only experience as a valued member of the BMS. Along with your Society membership card, you will receive all the necessary information to log into your very own West End Club portal, obtain your membership number and begin using your virtual membership anywhere within the West End Bid areas of Regent Street, Oxford Street and Bond Street. Hundreds of special discounts, offers, and savings await you as a member of the British Monarchists Society. 

The New West End Club App - Brands and Current Offers

Below is a selection of participants belonging to the New West End Club membership scheme. Not all participating brands are listed below. The most up-to-date brand and service providers, together with members only offers, discounts, and savings will appear in full on the app.
  • Hard Rock Café - 25% Off
  • KIPLING - 20% Off
  • UNDERBELLY FESTIVAL - 10% Off Tickets
  • GAUCHO - 25% Off Food
  • KIKO MILANO -15% Off All Items
  • THE LANGHAM, LONDON - ARTESIAN BAR - Enjoy 10% off your total bill
  • HARMONY - 15% off all full-priced items
  • HEDDON YOKOCHO - 10% Off
  • HOBBS - Enjoy 15% Off
  • MAY FAIR KITCHEN - 15% off food
  • RIVER ISLAND - Get 20% off your next shop
  • EVANS - Shop 10% off any purchase
  • BENTLEY'S - Enjoy 15% off the A La Carte Menu
  • UGG - Get cosy with 10% off
  • CHUAN SPA AT THE LANGHAM - Enjoy 10% Off
  • PALM COURT AT THE LANGHAM - Enjoy 10% off Afternoon Tea
  • TED'S GROOMING ROOM - Enjoy 25% off walk-in services
  • TED BAKER - Enjoy 10% off your shop
  • PETRICHOR AT THE CAVENDISH - Enjoy a complimentary desert or glass of bubbles
  • SUNGLASS HUT - Enjoy 10% off your new shades
  • PENHALIGONS - Receive a complimentary fragrance profile and 10% off your profiled scent
  • Q-PARK CENTRAL LONDON - 25% off pre-bookings
  • Q-PARK CENTRAL LONDON - 30% off unlimited and weekday season tickets
  • DIVERSO - Get 15% and 10% Off selected items
  • SHORYU RAMEN - Indulge with 10% off food & drink
  • RISTORANTE FRESCOBALDI - Indulge with 15% off the A La Carte Menu
  • MOLTON BROWN - Enjoy 10% off
  • LACOSTE - Enjoy 10% Off
  • LAZEEZ TAPAS - Enjoy a complimentary glass of Fresh Mint Tea and homemade Lebanese Baklava with all mains
  • LEVI’S® - Enjoy 10% off purchases
  • LULULEMON - 10% off purchases + complimentary class pass
  • KIEHL’S SINCE 1851 - Enjoy 10% Off
  • IKOYI - Enjoy 15% Off
  • HUNTER - Enjoy 15% off any purchase
  • HEDDON STREET KITCHEN - Enjoy 25% off food from the A La Carte Menu
  • HACKETT - Enjoy 15% off
  • SOHOLISTIC SPA AT HAM YARD HOTEL - Enjoy 15% off treatments
  • HAWES & CURTIS - Receive a free luxury cotton facemask with any purchase
  • FRENCH CONNECTION - Enjoy 15% Off
  • FISHWORKS - Receive 20% off your meal
  • DISNEY STORE - 10% off selected items
  • CHARLES TYRWHITT - Enjoy 15% Off
  • CALVIN KLEIN - Enjoy 15% off
  • BRASSERIE ZEDEL - Enjoy 10% off your food bill
  • CROSSTOWN - Enjoy any doughnut for just £2.50
  • BARBOUR - Enjoy 10% Off
  • BOTTLETOP - Enjoy 30% Off
  • AQUA NUEVA - Enjoy 20% Off
  • AQUA KYOTO- Enjoy 20% Off
  • ANTHROPOLOGIE - Enjoy 10% Off
  • SWINGERS WEST END - 50% off Crazy Golf
  • PERSY LONDON - Book an Electric black taxi by the hour
  • THE LANGHAM, LONDON - SAUCE - Enjoy 10% off all cookery classes and gift vouchers
  • THE LANGHAM, LONDON - Stay and Save 10% at The Langham, London
  • VISION EXPRESS - Get 10% off sunglasses
  • VISION EXPRESS - Save £30 on complete glasses
  • VISION EXPRESS- Free eye test with purchases over £50
  • Hundreds More Brands and Labels across the West End including Regent Street, Bond Street, and Oxford Street await you!

Passport to Britannia Benefits
to The New West End Club


Members of the British Monarchists Society currently enjoy a discount of 20% at Ping Pong Restaurants (8 London Locations) and The Crusting Pipe at Covent Garden (except for lunch/dinner on Saturdays).


Members of the British Monarchists Society enjoy a corporate rate at the Royal Horseguards Hotel, plus 20% off their bills within restaurants, lounges and bars within the property.  Our members can take advantage of this corporate rate by clicking on the link below.

Home/Business Storage Solutions

The British Monarchists Society is proud to welcome Attic Self Storage as an affiliate, offering storage solution discounts to BMS Members. Attic Self Storage is currently offering four (4) weeks of free storage to BMS members. 

Printing Needs

BMS Members receive 15% off of their order from Nicholas Printers, Manor House, London. The Official Supplier of stationary to the British Monarchists Society is pleased to offer members this discount of of their bespoke printing needs. 


The “Passport to Britannia” including the West End Club is directly linked to each qualifying BMS Members’ membership number and online portal. This exclusive membership scheme is automatically available to Sapphire members, but can also be taken advantage of by our Pearl and Ruby members as well for a nominal fee. In addition to the West End Club, the British Monarchist Society has developed a strong and intricate network of restaurants, hotels, shops and attractions which are working exclusively with the us to bring you more benefits, offers, discounts and savings associated with your membership. Working closely with our affiliates, BMS members can enjoy reduced admission to our list of attractions, discounts and specials at our participating restaurants, discounts at shopping venues on our affiliates list, as well as a plethora of other members only benefits and discounts. Using your membership card to its maximum potential through our “Passport” programme, you are guaranteed to experience the best that London has to offer, whilst providing savings above and beyond  the initial cost of your annual membership. As a member of the British Monarchist Society only you can participate in this exclusive savings programme which is not only your official BMS membership card, but your Passport to Britannia! Please see our affiliates list below, as well as their special offers exclusively for Passport to Britannia members.
GDPR DISCLAIMER: BMS Members will be registered with the New West End Company via an invitation that BMS members can accept to download the New West End Club app for the purposes of accessing exclusive BMS membership content, savings, and discounts. The New West End Club is as a BMS affiliate that “provide goods and services” to BMS members upon acquiring membership with the BMS. The British Monarchists Society is happy to provide members with which information will be shared with partners/membership service providers for the purposes of providing services related to the level of membership purchased through this online portal.