Formerly The Regent Street Association is an “official” partner of the British Monarchists Society whom we have teamed with, to bring subscribers and members a highly exclusive experience as a valued member of the British Monarchists Society. We know that world-class businesses deserve a world-class environment, and that is why the ‘bits between the buildings’ of Regent Street are as important as the buildings themselves. Look to Regent Street’s pedestrianised food quarters on Swallow Street and Heddon Street for the perfect spot to eat, drink and relax. A “Passport to Britannia” provider, perhaps best known as a shopping destination, Regent Street now rivals the Champs-Elysées and Fifth Avenue as a world-class place to shop. With over 2km of store frontage, it is home to one of the finest collections of international brands in the world.  Regent Street receives over 7.5 million tourist visits a year and there are over 20,000 people employed here. Its Grade II listed facades, originating from the designs of famed architect John Nash, are considered some of the most distinguished architecture in London. stroll down Regent Street and you will also notice a number of works by leading contemporary artists, of art commissioned by The Crown Estate. Regent Street was in fact the world’s first shopping street, and now our ongoing £1 billion investment programme has transformed it once again into the world’s premier shopping destination, where leading brands regularly chooses to launch their European Operations.

Victoria BID and local businesses provide a great range of unique and exciting offers on eating, drinking, leisure, shopping, and well-being opportunities within the area which forms part of the PLUS programme. The Victoria Privilege Card provides access for our members to a variety of discounts, 2-for-1, and other multiple purchase awards. As a member, you can take advantage of special promotions from your favourite brands or use the Victoria Privilege Card to try something new whilst exploring the Victoria area.